Velé | Responsible Style.
You Are Worthy. You Are Wanted.
Velé is the Definition of Responsible Style
Velé was founded by Tiff and Lauren, two friends who met in middle school. They partnered together to start a brand that not only makes beautiful things but, also supports ethical craftsmanship.
On the Velé website you’ll learn that the artisans who handcraft every piece in Ubrique, Spain, are guaranteed fair living wages and dignity in their work. To further this vision, Velé partnered with Not For Sale, an international non-profit investing in the future of those most vulnerable to exploitation through social business. 10% of every purchase supports their incredible work.
Velé’s last “layer” of fashion they wanted to change was the industry’s negative messages towards women. Velé is built on a foundation of supporting and respecting women, regardless of their shape, size, or colour. They make pieces to enhance your life, not change it. That’s why each & every piece Velé makes is stitched with a message of empowerment inside to remind you that no matter what the world is telling you, you are worthy, ‘You are wanted.’
Always Remember You are Worthy
When I received the message from Tiff on Instagram I was instantly excited. I had been searching for the perfect black cross-body bag forever and that’s exactly what Velé offers. I first saw their brand is ethically made in Spain and that’s always the first check when I’m researching new brands.
After further reading into all the great things Velé does, I read about their “You are worthy, You are wanted” mission. I knew immediately I wanted to collaborate and replied to Tiff.
The statement “You are worthy, You are wanted” means so much to me. It means that every person is worthy of respect and deserves to be heard.
I can be a perfectionist about a lot of things in my life. My younger self used to obsess over appearance. I would always have to wear makeup when I left the house and didn’t have the greatest body image. It took me a while to realize that I don’t need to always wear makeup and to love my body. I now embrace my curves and everything else about myself.
When I wear my Cross-Body Clutch I remember that I am and everyone I encounter is worthy. I know that I’m not just representing a great fashion brand but, also a brand with integrity I can stand behind.
We welcome you to share your thoughts about Velé and responsible style in the comments below. We would love to start a conversation with you!