Hello! My name is Lauren Campbell and I’m the owner/operator of The Witch’s Fix, a newly-opened quirky, magical gift shop in downtown Hamilton. I moved to Hamilton four years ago from my hometown, Orillia, and currently live in Durand with my boyfriend and our dog, Murphie. I’m a musician/songwriter and play bass/sing in a duo called Loud English. The amount of pizza I eat in a week would disgust people with healthier eating habits, but pizza is life. I love nature, the night sky, brie and baguettes, thrift store treasure hunting, and mooching wine from my Mom. I am a proud Hufflepuff.
How did you find the world of entrepreneurship? / Why did you start The Witch’s Fix?
I’ve dabbled in entrepreneurship countless times over the years, but never fully commit myself to it until last January. A bunch of my family members were/are entrepreneurs so I used them as good excuses for trying my hand at it; if they could make it work, so could I! I’ve always been super into myth, folklore, fairy tales, and the whole idea of using the witch archetype as a symbol for someone who claims their inner power, is creative, independent, resourceful and looks at the world through a lens of magic. The idea of The Witch’s Fix came to me pretty much fully formed when I was out for a walk one afternoon. It appeared as an image of a store with lots of natural light, curious trinkets, and beautiful objects, so I just took that idea and ran with it. It’s the only time in my life I’ve experienced a divine intervention like that, and it was so powerful. I’d been feeling very stuck in my 9-5, Toronto commuter, desk job life so it couldn’t have come at a better time. Ultimately though, more than just being a retail store, I want The Witch’s Fix to inspire others. I want it to become a space where you can come when you’re having a bad day and leave feeling hopeful, and empowered.
Why did you recently open a physical store on John St. N?
Ever since I was a little kid, I’ve wanted to have my own store. I fell in love with Treble Hall on John Street the first time I saw it, and used to tell myself when I’d pass by, “if I ever open a store, I want it to be there.” I honestly had no intention of opening a physical store so soon, having only been operating my online shop for less than a year at the time I signed the lease, but everything lined up spookily well, so I couldn’t not do it. It was terrifying, and up until the day I opened to the public, I had serious doubts and reservations, and was convinced that I’d gotten in way over my head, but it’s actually been really great so far!
What advice would you like to give to today’s women?
You are a divine source of ancient magic and power, flaunt it! You’ll never understand just how resilient, resourceful, and badass you are until you step outside of your comfort zone. It’s not an easy step to take, but it’s so worth it!
How would define the word success?
Success is more of an ongoing quest of fulfilment than an end-game word, for me. I’ve accomplished a lot of things I set out to achieve, but I’ve never considered myself successful in the traditional sense of the word. My goals are constantly shifting and evolving so it’s hard for me to pin down exactly what success looks like. Above all, I would just really love to always be involved in a creative pursuit, be financially comfortable, have time to spend with my nearest and dearests, laugh a lot, indulge in wine and snack plates, and live out in the country. That would be most excellent! Oh, and have dogs, lots of dogs.
What do you love most about being apart of the Hamilton Community?
I grew up in a small town where it seemed like everyone was an introvert, myself included. It was quiet, and safe, but it lacked a sort of character which Hamilton seems to ooze. I felt it the first time I visited here and remember thinking, “something about this place is magical.” What I love most about the community is it’s pride. From it’s gritty corners to the shiny, new facades across town, you will find people from all walks of life who have immense Steel Town pride. I find that super inspiring. Not to mention, there is an insane amount of creative, talented, artistic individuals doling out some really amazing work in this city. I consider it a privilege to be a part of such an inclusive, encouraging community.
Favourite Place in Hamilton?
Hamilton has so many unique hubs and establishments, these are just a few of my tried and true go-tos.
Hiking spot: Smokey Hollow
Breakfast: The John Street Diner
Craft Brewery: Fairweather
Gabbing over libations with friends: The Brain
Live music: Lou Dawg’s on Thursday nights
What you brought you into exploring rituals?
For me, ritual is a simple, everyday practice, and I use the word interchangeably with “routine”. My morning coffee is a ritual, as is pulling a single tarot card to start my day, and setting a daily intention. My rituals are practices that come naturally to me. They’re intuitively guided and uncomplicated. Some people hear the word “ritual” and blow it out of proportion, immediately conjuring up theatrical, “showy” productions in their mind, but I’m a big believer in less is more, and prefer to interpret the word in a very loose, basic fashion. In terms of my spell crafting, the same principals apply. I do a lot of reading and research, but I don’t always let the information impose limitations on how I incorporate certain elements (like herbs/crystals/colours) into my work. I rely on my intuition to guide me through everything I do because I want my endeavours to be a 100% representation of me, not a product of someone else’s thoughts and ideas. My whole practice has been the result of striving to reach my highest potential, to connect with my surroundings, to learn, and to challenge the status quo.
Let us know if you’ve visited The Witch’s Fix in the comments below!
Follow Lauren Campbell on Instagram @thewitchsfix!