I discovered the eco-friendly fashion brands by Cassandra Burrell aka Cassandra Elizabeth on Instagram last year. Cassandra now has two eco-friendly fashion lines available, U.N.I. and CassBurr Designs. Keep reading to learn more about her and some of the sustainable items she offers through her clothing lines.
“Cassandra Elizabeth is owned and operated by Canadian Fashion Designer, Cassandra Burrell. Before attending New Brunswick College of Craft and Design, Cassandra studied music. She immediately knew Design was her true passion when realizing the highlight of her year at Mount Allison University was designing for a Fashion Show. She designed evening wear to raise money for Free the Children Organization.
After realizing Fashion was going to be her career, she focused on her own line in Fredericton, New Brunswick. Cassandra began creating custom one of a kind dresses for women on the East coast while attending University. Cassandra graduated from Applied Arts at University of New Brunswick, and New Brunswick College of Craft and Design. She then moved to Vancouver to gain inspiration from the West coast.
Cassandra Elizabeth is designed and produced in Canada. The Designer, Cassandra Burrell, uses contemporary fabrics to deliver a minimal aesthetic that is not only elegant, but also comfortable. Cassandra now lives in Toronto, ON where she continues to wholesale her line. Cassandra Elizabeth; the perfect collaboration of both beautiful coasts of Canada.”
What is a fact about you that would surprise others?
I am from a small town in Nova Scotia but, have lived in Vancouver, Toronto, Fredericton and Halifax.
What inspired you to create your own clothing line?
I was always interested in fabrics. I started by draping evening gowns. Once my friends began to order one of a kind dresses from me in University, I knew I wanted to produce a clothing line.
What is your favourite item you’ve designed?
My favourite item I have designed is a little cocktail dress. It is the only piece I have made for myself and I have never worn it. I am not sure why, I absolutely love it!
Where do you find inspiration when designing new items?
I create pieces that are necessities not trends and look for simple, clean tones and lines. I design for everyone, anytime of the year. My inspiration is comes from what I feel is lacking in most people’s wardrobes.
Can you explain why Made in Canada is important to you and your brand?
Made in Canada is so important to me. I want to know the people behind my brand which includes every single person that plays any role in the production of Cassandra Elizabeth. I can visit the manufacturer, talk to the sewers and I can order my fabrics here in Toronto. Eventually, I will have the fabrics produced in Canada. I try to support local as often as I can, because Canadian artists are amazing and they deserve to be recognized.
How are you planning on growing CassBurr Designs/U.N.I and continuing to be a part of the eco-friendly fashion movement?
Cassandra Elizabeth has two collections that evolve each year; CassBurr Designs and U.N.I. U.N.I. was launched in 2017 as a gender neutral collection. I plan to expand this collection to include everything from outerwear to underwear! Also, U.N.I. stands for “universal”. The main objective of this collection was to create clothing suitable for everyone, any gender, any age, any time of the year. Therefore, I have a little more expanding to do to reach “any age”. Having a season-less brand is crucial to slow fashion. I believe we need to teach people that no matter how “cheap” your fast fashion purchase was, it will only be worn for a couple months when it is “in fashion”. You should purchase pieces of quality that you can wear year round and feel great in.
CassBurr Designs was my first collection, launched in 2014. It started as a collection of simple shapes that are one size and natural fibers. I have since evolved the line to include pieces slightly more tailored and sized. I focus on using fabrics that are environmentally friendly for this line for multiple reasons. Natural fibers are not only sustainable, they also last longer. I am creating a line that is season-less which means it will be in your wardrobe for a long time. The more your invest in good quality, locally made products, the less often you will have to buy.Eventually, I would like to work with farmers one on one to truly know every single person involved in making my clothing.
What advice would you like to give to today’s women?
Do not follow the herd, be your authentic self and let your passions and dreams come alive!
We welcome you to share your thoughts about eco-friendly fashion in the comments below. We would love to start a conversation with you!
Peace and Love,